Channel 4 has announced 2016 as the network’s Year of Disability. Exactly a year ago Channel 4 launched their 360 Degrees Diversity Charter which laid out a number of diversity targets. This year, the Year of Disability, Channel 4 has introduced new targets specifically on disability and Chris is delighted to chair the group of experts who will be known collectively as YODA (Year of Disability Advisers). Other initiatives are to double the number of disabled people in C4’s most popular shows, invest £300,000 behind the scenes, assist the career progress of 20 disabled people among its suppliers and commit half of its apprenticeships and 30% of work experience placements to disabled youngsters.
There are more than 12 million disabled people living in Britain today, yet just 2.5% of people on screen are disabled. Only half of disabled people in Britain are in work compared to four fifths of non-disabled people. There are significant barriers to opportunity and Channel 4’s moves to increase participation by disabled people both on screen and behind the cameras is to be welcomed.
“Three years ago, London 2012 was seen as a turning point for the visibility and inclusion of disabled people in our society, driving a clear social, economic, physical and cultural legacy for disabled people. Since then, Britain has made progress on many fronts but there is increasing evidence that disabled people are being locked out or left behind.
“Far from enjoying increased visibility and being able to participate more fully in every aspect of life there is a risk that disabled people will become more invisible as both consumers and participants, with organisations losing out on their valuable experiences and custom.”
“I welcome the moves by Channel 4 to make real progress on this issue and urge other businesses and service providers to look again and what they are doing and what they are able to do to increase representation and participation by disabled people in order to unlock the talent that is out there and to avoid Britain becoming a more segregated society.”
“This isn’t about political correctness, or being “nice”, it’s about this, creative, competitive edge.”