Keynote speaker at Adidas Diversity Day Event.
Chris was invited to speak at a major diversity and inclusion event at Adidas HQ on the topic of inclusion for innovation. The corporate focus was on the belief that the best teams are diverse teams, that the company should mirror the society they serve and that for change to happen, it must be actively pursued. In the words of the CEO’s father: “it takes a long time to do something you’re not really working on.” Chris was delighted to deliver the keynote and so much of the power of his personal experiences and philosophy spoke perfectly to the themes of the day. More than most, Chris understands the power of sport to change lives; his own story of adjusting to the unexpected shock of losing his sight as a child to become one of the country’s most successful Paralympians illustrates a deep understanding of inclusion. As he says, making a case for staying in his mainstream school and continuing in his swimming club were experiences of diversity and inclusion “before the terms really existed”. Chris goes on to discuss the various ways technology can be used to innovate for inclusion – from cassette tapes to Bluetooth beacons! – but also makes the point that innovation of thought is as important as the practical tools. A commitment to welcoming and supporting diversity is the major requirement for successful outcomes. What is often viewed as bold, brave, risk-taking he argues is not actually risk-taking when it’s doing the right thing for the right reasons. He gives many fascinating examples of successful inclusive and innovative achievements around the London 2012 games. As Chris says “it’s not easy but it is essential”. When thinking particularly about the power of digital to disrupt, his passionate exhortation is to “become diverse or die.”
Seeing isn’t believing
Later on in the day Chris delivered another short presentation, “Seeing isn’t believing” which focused on his sporting achievements and was inspired by his popular TedX talk.
Chris really enjoyed all the connections and conversations throughout the day and wanted to thank everyone who came to say hello. Discussions covered many aspects of the diversity and inclusion agenda but Chris was delighted by the enthusiasm for one of his key messages; that change can happen when one person believes that things can be other than they are.